Women always want to look beautiful at all times and always need that makeup that will improve their natural beauty which is what the Becca cosmetic brand is all about.
|Founder||Rebecca Morrice Williams|
|Products||Cosmetics & beauty|
|Revenue||US $80 Million (2016) (estimated)|
Becca is a beauty/cosmetic brand that aids consumers to stay in the glow. The brand started on the beach in Australia and what brought it to the limelight was the glow their products could create.
Becca produces beauty products for all skin tones; from the lightest to the deepest skin tones to give consumers that exquisite glow that they deserve, making them look flawless at any event they attend. It simply highlights and covers up the natural beauty of the consumer.
Becca cosmetic products can be used by people of all ages, style, face shape, sky types or skin tones. It helps its consumers to be creative when trying to create their own glow.
The brand is the number one producer of the world’s best-selling highlighter, and Shimmering Skin Perfector™ Pressed.
Becca was birthed in 2001 that is 18 years ago in Perth Australia by makeup artist Rebecca Morrice Williams who officially left the brand after it was sold to Estée Lauder.
Morrice Williams first of all in 2012, sold Becca to Luxury Brand Partners which is the company that owns Oribe, Smith & Cult amongst others but still took part in running the business but her reign came to an end when Luxury Brand Partners in 2016 sold the company to Estée Lauder. It is alleged that Rebecca was given $40 million.
When DeBaker started running the company, it was in a different state than what we all see today and their products had been sold in stores of luxury like Bergdorf Goodman, Harvey Nichols, and Lane Crawford. This was in 2011 just before the brand’s first sale.
At that time, Becca had about 350 products but DeBaker closed about 80% of the company’s sales in different stores and did a rebranding on the products focusing more on producing products with different complexions.
The rebranding followed a relaunch in the last quarter of 2013 into less than 100 sephora stores and Becca has been making big hits since then.
Fast forwarding to date; Becca is amongst one of the world’s most renowned cosmetic brands and even producing some of the world’s best-selling makeup products.
Becca has a deal with Sephora and they sell the brands cosmetic products in their stores.
The brand has a wide variety of cosmetic products ranging from; primers, foundations, finishing powders and everything you need to get that flawless look for all skin shades, type and age.
The company has products for the face including; primer, foundation, setting powder, corrector, and concealer. For the cheeks, they are blush and bronzers. There are also highlighters for the eyes and lips with lipsticks, lip gloss, palettes and brushes.
Some of their best selling products include: Backlight Priming Filter, under Eye Brightening Corrector, Shimmering Skin Perfector® Pressed Highlighter, Ultimate Coverage 24 Hour Foundation which is a Full Coverage Foundation and the Hydra-Mist Set & Refresh Powder which is a Setting Powder.
Becca offers 2 free samples at point of sale with every order.
Where to find Becca products
Customers can get Becca cosmetic products from the company’s official website; you can as well get them from Sephora, Ulta beauty, eBay and Macy’s beauty salon.
Becca does promo for some of its products from time to time. As of now, the brand has placed discounts on about 27 of her products. Being the festive period, you wouldn’t want to miss out on this 40% to 50% discounts.
Some of the products of on promo include; be light palette, liquid Crystal Glow Gloss, Khloe Kardashian & Malika Haqq Glow Letters, Party Popper Ultimate Lipstick Love Mini Kit and Pearl Glow Shimmering Eye palette.
You can head now to the site and check them out, who knows you may get stuffs you have been wanting like forever.
Becca accepts returns of products purchased from their site. It can either be unused or slightly used but of course the buyer will need to present proof of purchase and make sure to return the product within 60 days.
Customers who wish to return their products have to use the prepaid UPS return label that was sent alongside the order in order to mail the purchased product.
Returned products always take about 7 to 10 business days to be received and processed by the company.
Refunds are issued to the card that was used to pay for the items once the whole process of return has been completed and the company does not refund shipping charges.
Items purchased from other retailers of Becca products are to be returned to the point of purchase.
Becca does not offer exchanges for single orders for now but customers have up to 60 days to return products that have not been used or slightly used for full refunds.
For international orders only!!!
International Return Policy
Becca prides itself in providing just the best services for all its customers and international orders can as well be returned within 60 days from the date the order was received.
Customers who receive damaged items should take a photo of the product and email to the company’s customer care team at [email protected] A short description should also be added including the order number.
Once the company assesses and confirms damage, they get in contact with the customer to find out the outcome of the damage.
Procedure to follow when returning an item
- Login to the company’s return portal.
2. Make sure to fill the form including your order number and email address and click on ‘Submit’.
3. Here you will have to choose the item(s) you wish to return.
4. Select a reason for your return from the dropdown menu, and click ‘Continue’.
5. On the next phase of the process which is the most important, a label will be created which has to be printed and attached to the package.
Note: when the process is complete, customers will get a “return initiated” notification via email. When the returned product reaches the brand, a ‘Return Acknowledgement’ email is always sent, guiding your refund status
Order Status is the main thing to check out when it concerns shipping
Order Confirmation: Once the order has been submitted, a confirmation email is always emailed for the customers records. The email acknowledges that the order has been received and processing will soon commence.
Order Tracking: Clients will be sent shipping confirmation emails within a day or two business days when the shipping order is complete.
Order Cancellation: The Company due to lots of orders to be processed cannot edit orders or alternate information put on the form once it has been submitted.
Processing orders that are placed by 12pm EST Monday through Friday is usually done the same day and may take up to 1 business day. For orders placed on weekends, holidays, or after 12pm EST on weekdays, shipping process always starts the next business day.
All purchases are linked to bank authorization and there is a thorough security screening before processing begins. When the scrutiny phase is over, only accredited purchases will be processed and shipped.
Verification is part of the order processing which generally takes o1 business day to resolve and it is carried out by the company’s security expert analysts.
Becca cosmetic is one of the most popular brands when it comes to makeup products. They are known for quality products which give its customers the seamless look and glow which they all need.
The company offers free samples and discounts to clients during some periods of the year and it is usually announced on the site.
Becca cosmetic has products for all women irrespective of their age, color or skin tone. Meaning both oily and dry skin tones will have products that will fit them perfectly well.